Tapjoy case study claims mobile developers are making more using the company's ad-targeting technology

Everyone is trying to sell mobile-game developers a way to make money on iOS and Android. Tapjoy is no different, but it’s trying to back up its claims with data.

The mobile ad-technology company came to GamesBeat with its latest case study regarding the success of My Singing Monsters from developer Big Blue Bubble. The studio found that it could boost the “effective cost per thousand impressions” (eCPM) that it charges marketers by using Tapjoy’s SDK to target certain users at specific times with reward-based ads. That’s a long way of saying that Big Blue Bubble is making more money thanks to Tapjoy — which in fact ranks in the top ten of our game monetization companies. In fact, the company found that the targeted promos resulted in eCPMs between $5 and $15.