Tapjoy and IronSource to offer monetization services to mobile game and app devs

Tapjoy and IronSource have partnered to deliver better services for mobile app developers when it comes to segmenting users, predicting which ones will spend money, and which ads will be most effective.

San Francisco-based Tapjoy said it is partnering to offer a full slate of services to developers. The company will contribute user-level segmentation and predictive analytics while IronSource will offer video ad mediation (which means it finds the best video ad to show to a particular user). The partnership is aimed at helping app developers give the best experience to paying users as well as those who are expected to become paying users. And it will help drive optimal revenue when it comes to making money through ads.