StreamElements helps brands partner with influencers without leaks
Let’s say you have a trailer for a new season of content for your popular live-service game. And someone on your marketing team has...
How Devolver Digital pursues the indie fringe and brings it to mainstream gamers
No one does a game trade show quite like Devolver Digital. The company set up its faux booth and trailers outside of the Electronic...
Geoff Keighley and YouTube unveil plans for E3 Live show
The Electronic Entertainment Expo (E3) is less than a week away, and producer Geoff Keighley and YouTube have announced the details for their E3...
Building games communities with YouTube, Twitch, and more at GamesBeat Summit 2019
More than 15 million unique daily visitors each spend an average of 95 minutes daily watching live gaming on Twitch; every day, more than...
YouTube’s rules don’t justify demonetizing Weedcraft Inc videos
YouTube is demonetizing videos that focus on the management simulator Weedcraft Inc. It has you building a business where you grow, breed, and sell...
Google positions YouTube as Stadia’s killer app
Google has a gaming platform now. It’s called Stadia, and it streams blockbusters like Assassin’s Creed: Odyssey from the cloud to almost any device....
Games designed for streaming need to include spectator interactivity
Watching other people play games has become big business. Last year alone, we watched over 60 billion hours of gaming footage on platforms such...
OBS 23 is live: How to get better livestreams with Nvidia’s encoder
Setting up a high-quality livestream is an expensive and complicated task, but Nvidia is working to address that by partnering with popular livestreaming tool...
How to foster your game’s community in 2019
The relationship between brands and their audiences has drastically changed in recent years, and 2019 will force gaming companies to adapt and grow in...
How Epic is empowering smaller studios to harness influencer marketing
It’s tough for small studios to get attention for their games. Even as someone who plays and thinks about games a lot, I don’t...