Facebook/Meta teams up with YellowHead to create Israeli startup hub
Mobile marketing firm YellowHead and Facebook/Meta have launched the Meta Startup Hub, which is providing a variety of help to Israeli startups. Both companies...
How data is making game creative perform more powerfully than ever (VB Live)
Presented by yellowHEAD With data, you can optimize game creative in more ways than ever before. In this VB Live event, GamesBeat, yellowHEAD, Zynga,...
YellowHead: Advertisers get 3 seconds to grab attention in a social casino game
Social casino game players aren’t the type to pay attention to ads. So advertisers have exactly 3 seconds to grab a user’s attention with...
New data analysis tools are amping up game UA creative testing (VB Live)
Presented by yellowHEAD Creative is the key to user acquisition for game developers, and data is the key to optimizing for your target audience,...
Alison machine learning predicts mobile ad campaign results
YellowHead has launched Alison, a machine learning technology that predicts how mobile advertising campaigns, known as paid user acquisition, will turn out. The Israeli...
Everything mobile game developers need to know about app store optimization
As user acquisition costs soar, mobile-game developers are looking for alternatives to getting users. One of the best ways, and sometimes most overlooked, is...