Microsoft's Xbox team and the NFL have joined forces to make America healthier and reduce childhood obesity. One of the incentives is an actual NFL star friending a kid on Facebook and giving him or her a "social autograph," which kids can then share with their friends.
As part of Microsoft's plan to transform the Xbox into an entertainment platform, the company has hired former CBS TV executive Nancy Tellem to head up its original content efforts.
Making good on its commitment to treat the Xbox 360 as a full-fledged media center, Microsoft announced its plans to launch a new "Election 2012 Hub" channel today.
Seamus Blackley, president of Innovative Leisure and co-creator of the Xbox, has assembled a "dream team" of old Atari game designers and assigned them to work with young programmers to develop new arcade-like games for Apple iPads, iPhones and iPod Touches.