What if LucasArts never existed? What if the irascible filmmaker, beloved (and despised) the world over for his invaluable contributions to the pop-culture lexicon, had stuck to making space operas and juvenile fantasies about archeologists in fedora hats? What if George Lucas never entered the arena of gaming 30 years ago?
If you're a gamer and you're planning to play Halo, you just might be in line for $25 free from American Express. Or a Best Buy offer for $50 ... or a free trip to E3 in 2013.
Microsoft's Xbox team and the NFL have joined forces to make America healthier and reduce childhood obesity. One of the incentives is an actual NFL star friending a kid on Facebook and giving him or her a "social autograph," which kids can then share with their friends.
As part of Microsoft's plan to transform the Xbox into an entertainment platform, the company has hired former CBS TV executive Nancy Tellem to head up its original content efforts.
Making good on its commitment to treat the Xbox 360 as a full-fledged media center, Microsoft announced its plans to launch a new "Election 2012 Hub" channel today.