ProBeat: Microsoft and Sony deal validates Google Stadia
News broke yesterday that Sony and Microsoft are kissing in a tree, working on AI and cloud technology. The new Microsoft and Sony partnership...
Xbox TV maintains lead for game industry ad spend in March
Xbox held its lead in March with 35.8% of the total gaming-industry spend on national TV advertising. Meanwhile, Nintendo and chart newcomer Respawn Entertainment...
Minecraft still has 91 million monthly players as it hits Game Pass
While everyone can’t stop talking about Apex Legends and Fortnite, Minecraft continues to be one of the most played games in the world. Microsoft...
Xbox ousts PlayStation to dominate game industry TV spend in February
Thanks to a big outlay during the Super Bowl, Microsoft’s Xbox has overtaken the gaming industry’s longtime spend leader PlayStation. Xbox accounted for over...
King dethrones PlayStation for game industry TV ad impressions
There’s a new leader in town when it comes to the most-seen commercials, as PlayStation has not only been knocked out of the No....
Can anyone beat PlayStation’s TV ad impressions?
It’s becoming a familiar sight: PlayStation at the top of the most-seen gaming industry ad ranking for the fourth month in a row. But...
PlayStation dominated gaming industry TV spend in December
PlayStation continued its trend of spending big through the month of December, accounting for almost half of all gaming industry advertising on TV. Xbox...
Xbox boss Phil Spencer made gaming matter to Microsoft
You may have noticed that Xbox boss Phil Spencer is throwing around Microsoft’s hefty wallet. The company has made a number of acquisitions over...
Microsoft’s Surface roadmap reportedly includes ambient computing and a modular all-in-one PC
Microsoft watcher Brad Sams has released a book chronicling the company’s Surface brand: Beneath a Surface. While you’ll want to read all 26 chapters...
Everything Microsoft announced at its XO18 Mexico City event
Microsoft is throwing a big fan bash in Mexico City, and it made a lot of news announcements about new games, services, and acquisitions...