Mixed reality companies should embrace a ‘yes, and’ strategy to competition
There is no theme more persistent and all-pervading in the tech world than that of the “challenger vs. incumbent” — a story we cherish...
Understanding the power of the avatar will be essential for VR’s future
Digital self-expression has evolved rapidly throughout the past couple of decades, particularly thanks to the gaming industry and strange new social worlds like Second...
Social VR’s best platform is the open web, not walled gardens
That mainstream appeal for VR continues to elude the mixed reality industry in Western markets is a point I touched on last week when...
“The GIFs of VR” — PanoMoments demonstrates a new appeal for the medium
One of the chief reasons that it’s exceedingly difficult to forecast when exactly the VR industry’s hype cycle will finally draw to a close,...
VR’s marketing conundrum — and how to fix it
Most VR content is built on game engines like Unity. VR creators are placing all their chips on the premium engines such as Unity...
Social VR is evolving, and AltspaceVR paid the price
Last month, AltspaceVR, one of the most beloved startups in the burgeoning, albeit struggling, VR consumer industry announced it was shutting its doors due...
VR’s high fidelity obsession is holding it back
The virtual reality industry needs to temper its obsession for all things high fidelity. Last November, I pointed to underwhelming content as the biggest...
WebVR gaming is virtual reality’s sweet spot
One of the first major categories that will firmly root the VR industry into the mainstream will be gaming. It makes sense that, at...
Virtuleap hackathon generates a bunch of WebVR projects
Virtuleap is running a global WebVR Hackathon that is yielding a wide variety of projects that allow virtual reality apps to be viewed via...