War Robots: Frontiers launches console playtest to ready for early 2025 launch
My.Games announced its multiplayer mech shooter War Robots: Frontiers is hosting a console playtest for the first time on PlayStation and Xbox platforms. It...
War Robots hits $900M and 270M players to date after 10 years
War Robots, the mobile game from My.Games‘ Pixonic studio, has hit its 10th anniversary and generated more than $900 million in revenues and 270...
War Robots returns to China in My.Games/iDreamSky partnership
War Robots has teamed up with Chinese publisher iDreamSky to bring War Robots back to the Chinese market. Amsterdam-based My.Games has teamed with third-party...
War Robots mobile shooter hits 250M downloads
My.Games announced that its War Robots mobile shooter has surpassed 250 million registered players across all platforms. Built by its in-house game studio Pixonic,...
War Robots reaches $750M in revenue on 9th anniversary
War Robots is celebrating its ninth anniversary by reaching new milestones: $750 million in revenue. Last year, publisher My.Games reported 200 million lifetime registered...
Mail.ru Group reveals global gaming brand My.Games
Mail.ru Group has quietly grown a very large gaming business, with more than 25 million monthly active users. And the company is announcing its...
How to add video ads to a game and make people ask for more
For a long time, Pixonic saw our lack of video ads in War Robots as one of our strengths and advantages. We often received...
How Pixonic spends big on marketing without blowing the budget
At Pixonic, we went from thousand-dollar ads to million-dollar monthly marketing budgets. This article will lay out some of the concepts and solutions we...
From Russia with cash: Mail.ru bags War Robots studio Pixonic for $30 million
If the Cold War had gone differently, Russia would probably already have a reserve of walking tanks. Instead, our somewhat more peaceful reality will...