W3i rebrands as NativeX and launches native advertising
Company also adds industry pioneer Trip Hawkins as a senior advisor.
Temple Run developer has figured out how to make money on Android
Monetization specialization firm W3i will implement its offer-sharing platform in the endless runner game to help the studio earn a big payday.
GamesBeat weekly roundup: More Zynga executives leave, CEO Perlman leaves OnLive, and Bethesda announces new Skyrim DLC
This week, Zynga loses more executives, Microsoft announces that its surface tablets will run Unreal Engine 3, and Double Fine reveals its first iOS...
W3i triples growth for its mobile monetization business (exclusive)
Mobile monetization firm W3i has tripled its revenues in the past year and nearly doubled its employees.
Rising costs of marketing iPhone games scares developers
It's hard enough for most makers of iPhone games to find an audience. The costs of doing so are now terrifying developers (and making some nearly pull their hair out).
Where is app user acquisition headed? Join us at GamesBeat 2012 to find out
Without users, it doesn’t matter how innovative your mobile app or game is. At next week’s GamesBeat 2012 conference in San Francisco, we explore...
Relief for developers? Apple app downloads pick up in May while marketing costs dip
For much of this year, the number of downloads in the Apple App Store has dropped, and the cost of acquiring new users —...