Liftoff and Vungle agree to merge into one mobile growth company
Liftoff and Vungle have agreed to merge into one company focused on global mobile growth monetization and marketing. The merger will create one of...
Apple’s IDFA changes are already changing game design and monetization
When Apple updated its ad tracking ID from opt-out to opt-in with the launch of iOS 14.5 in April, the industry’s primary concern was...
Vungle agrees to buy influencer marketing platform JetFuel
Vungle has agreed to buy influencer marketing platform JetFuel for an undisclosed price. The deal is the fourth acquisition that Vungle has made in...
Vungle acquires mobile ad creative firm TreSensa Technologies
Performance marketing firm Vungle has acquired mobile ad creative firm TreSensa Technologies mobile marketing consolidation continues. The price wasn’t disclosed for San Francisco-based Vungle‘s...
Vungle acquires mobile game analytics firm GameRefinery
Mobile performance ad platform Vungle has acquired GameRefinery, a mobile game analytics service firm in Finland. GameRefinery’s Game Intelligence platform has 70 customers around...
Mobile ad monetization firm Vungle appoints Jeremy Bondy as CEO
Mobile ad and in-app monetization firm Vungle has appointed Jeremy Bondy as CEO. Bondy previously served as chief operating officer and succeeds Rick Tallman,...
Vungle acquires AlgoLift mobile ad marketing intelligence firm
Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a confirmation of predicted consolidation in the mobile...
Vungle former CEO Zain Jaffer sues for wrongful termination
Vungle founder Zain Jaffer was removed from his role as CEO of the video adtech company in 2017, and today he sued for wrongful...
Zain Jaffer: Criminal abuse charges dropped against former Vungle CEO
A San Mateo, California County judge dismissed felony assault and child abuse charges against Zain Jaffer, founder and former CEO of mobile ad firm...
Vungle takes its marketing platform to Samsung Galaxy Apps store
Performance-marketing platform Vungle announced it has teamed up with Samsung to enable in-app video ads on the Samsung Galaxy Apps store. That’s a step up for...