Mixed reality and the art world: an unlikely but ideal pairing
Back in January I explored the rising popularity of impact investing, a trend that I think at its essence is all about us as a...
Spatial audio design is key to creating ‘presence’ in VR and AR
George Lucas once received a hearty round of applause back in 2011 when he declared that “sound is half of the experience of a...
In 2018, VR stopped “having potential” and started being real
The VR industry has been through quite the tempest during the past few years, and much of the rollercoaster ride of emotions and expectations...
Mixed reality companies should embrace a ‘yes, and’ strategy to competition
There is no theme more persistent and all-pervading in the tech world than that of the “challenger vs. incumbent” — a story we cherish...
Understanding the power of the avatar will be essential for VR’s future
Digital self-expression has evolved rapidly throughout the past couple of decades, particularly thanks to the gaming industry and strange new social worlds like Second...
VR arcades are playing a leading role in the consumer market
The “VR hype cycle” used to explain the relatively slow rate of adoption for VR refers mostly to the consumer market, and in large...
Social VR’s best platform is the open web, not walled gardens
That mainstream appeal for VR continues to elude the mixed reality industry in Western markets is a point I touched on last week when...
The U.K. is becoming a global hotbed for VR and AR
Last month I addressed Europe’s startup brain drain to the U.S. and then followed up by profiling the U.K. as an exception to the...
“The GIFs of VR” — PanoMoments demonstrates a new appeal for the medium
One of the chief reasons that it’s exceedingly difficult to forecast when exactly the VR industry’s hype cycle will finally draw to a close,...
VR’s marketing conundrum — and how to fix it
Most VR content is built on game engines like Unity. VR creators are placing all their chips on the premium engines such as Unity...