Why games studios should look to a free-to-play future
Presented by Anzu The free-to-play (F2P) model is nothing new. Many games, including Furcadia, Neopets, RuneScape, and MapleStory, have championed it for years and...
Why intentional ad creative is more important than ever
This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that...
A new pool of players is changing UA
This article is part of a Gaming Insights series paid for by Facebook. When it comes to games app advertising, the key to continued...