How Activision took its toy-game smash hit Skylanders to the tablet market (interview) Posted byby Dean Takahashi November 6, 2014 7 min Skylanders: Trap Team has a new tablet version with a high average review score. Continue Reading 7 min
Skylanders: Swap Force has lots of variety … and repetition (hands-on preview) Posted byby Dean Takahashi July 29, 2013 4 min You can now swap Skylanders toys to create new creatures. Is that enough to keep the juggernaut franchise going? Continue Reading 4 min
The chips are down: Publishing chief Eric Hirshberg on Activision’s three big bets (interview) Posted byby Dean Takahashi June 12, 2013 11 min The president of Activision publishing won't take sides in the console war, but he sure is enjoying it. Continue Reading 11 min
The evil genius of Skylanders: Swap Force (preview) Posted byby Dean Takahashi June 11, 2013 4 min The new Skylanders can jump and change body parts. Will that be enough to fend off Disney? Continue Reading 4 min
Skylanders: Swap Force will have 256 character combinations (video interview) Posted byby Dean Takahashi June 11, 2013 1 min Nathanielsz tells us why we want to buy more Skylanders toy-game hybrids. Continue Reading 1 min
How Activision plans to beat Disney with the marketing of Skylanders: Swap Force (interview) Posted byby Dean Takahashi May 20, 2013 7 min Activision marketing execs talk about Skylanders: Swap Force in an interview with GamesBeat. Continue Reading 7 min
Skylanders crosses the $1B revenue mark with over 100M toys sold Posted byby Jeff Grubb February 11, 2013 1 min Activision has another $1 billion franchise that it plans to update annually. Continue Reading 1 min
Skylanders: Swap Force is Activision’s next big bet on hybrid toy-games (preview) Posted byby Dean Takahashi February 5, 2013 4 min New Skylanders title will have toys with swappable bottoms and tops. Continue Reading 4 min
Activision preps two more Skylanders mobile games for this year Posted byby Dean Takahashi October 29, 2012 3 min Skylanders fans will get two more mobile games coming in November. Continue Reading 3 min
Activision embraces freemium monetization strategies with Skylanders Cloud Patrol for iOS Posted byby Dean Takahashi April 5, 2012 3 min Activision Blizzard is diving into freemium monetization strategies for iOS games in a big way with the worldwide launch of Skylanders Cloud Patrol today.... Continue Reading 3 min