Turning mobile ads into games helps them perform better
One ad agency is helping corporations serve up games on top of free-to-play games, and it's getting higher levels of engagement than non-interactive videos.
PlayPhone partners with Saudi Arabian mobile carrier to take games to the Middle East
PlayPhone has figured out there are gamers in the Middle East, and they're able to pay.
Fiksu secures $10M in debt funding to expand its mobile ad tech business
Mobile app ad tech company Fiksu has lined up $10 million in debut funding from Silicon Valley Bank to continue a global expansion and ongoing...
Stock market hammers King despite new Candy Crush game
Mobile gaming, like consoles, is a hit-driven business, and King still doesn't have anything new.
Want 543X more effective mobile ads? Here's how: Rescue gamers
The key take-away? When you give something to get something, you can get a lot.
After 6 months of testing, Zynga finally launches its critical mobile game New Words with Friends
Your stats from the older version will carry over to the New Words with Friends.
Native ads in mobile games can work … if developers play ball
The game industry has to embrace traditional brand advertising as well if it has any chance at generating revenues proportionate to its audience.
Get Visa mobile game will teach you about the crazy immigration system
Two immigrants want to teach people how to navigate the immigration system in a fun way.
Games are key to PayPal's life after eBay
PayPal is ditching eBay. The online-auction company is spinning off its payment subsidiary, and game-related transactions are one of the big areas where the payment...
DeltaDNA's and HP Vertica's database research tools help you learn about your players
With combined tools, customers will be able to understand gamer behavior better.