iPhone 6 drives huge downloads in October, but marketing costs finally fall slightly Posted byby Dean Takahashi November 24, 2014 2 min App downloads hit all-time high. Continue Reading 2 min
Retargeting is ‘where the puck is going’ in mobile advertising Posted byby GamesBeat November 13, 2014 2 min A growing portion of mobile marketers' ad spend is going to retargeting existing customers by showing them relevant ads in other mobile apps or sites, like Facebook, for example. Continue Reading 2 min
Canada’s Execution Labs raises $5.3M to accelerate mobile game startups Posted byby Dean Takahashi November 10, 2014 2 min Execution Labs will use the money to help with pre-production and to help finish games. Continue Reading 2 min
Mobile app developers: Here's an API for user acquisition Posted byby GamesBeat November 8, 2014 2 min CEO David Dundas calls it the “Stripe for mobile advertising.” That might be a little over the top, but the point is made: Decisive is... Continue Reading 2 min
Alibaba helps Rovio migrate Angry Birds: Stella to China Posted byby Jeff Grubb November 7, 2014 2 min The Android market is huge but highly fractured in China, and Rovio turned to the experts for help. Continue Reading 2 min
Red Hot Labs launches Toro to make mobile-ad buying easy on Facebook Posted byby Dean Takahashi November 5, 2014 3 min Early results show that Toro can cut the cost per install by 40 percent. The product comes from the team that created FarmVille. Continue Reading 3 min
JuiceBox Games hits 4M downloads for HonorBound and takes the mobile game to new markets Posted byby Dean Takahashi October 30, 2014 3 min This popular, chart-topping role-playing game adds seven new languages. Continue Reading 3 min
Arkadium's simple Twisty Hollow casual iOS game debuts today after a lot of effort Posted byby Dean Takahashi October 29, 2014 2 min It looks simple, but this casual title represents a lot of investment by Arkadium. Continue Reading 2 min
Playwire Media partners with RapidFire for dynamic in-game ads Posted byby Dean Takahashi October 29, 2014 3 min Playwire can now offer all sorts of ads around video games and inside video games. Continue Reading 3 min
Chukong Technologies launches Cocos game engine services initiative Posted byby Dean Takahashi October 28, 2014 2 min Competing with rival Unity, Chukong will beef up its Cocos game engine with services for developers. Continue Reading 2 min