Mobile app analytics: What winning mobile developers use (webinar)
What KPIs matter, what KPIs don't ... and how can you tell the difference? That's just one of the question we'll be answering in a free webinar next week.
10 facts and 1 manifesto to keep mobile app developers motivated in 2015
It’s a great time to be a mobile app developer. Here's the data to prove it.
NativeX and Loot partner to pay you $1M to promote brands, games on mobile
The partnership between mobile ad platform NativeX and social promotion shop Loot could pay off.
Fiksu: Volume of app downloads skyrocketed in November
The mobile market is continuing to grow, according to Fiksu
Pushing for holiday downloads? How to win the mobile user acquisition battle
Preparing your campaigns in advance, establishing good relationships with ad networks and setting up marketing initiatives correctly will help you more through this holiday season with less stress and more strong wins.
Apsalar pulls free mobile attribution analytics, shifts to all-paid model
In the mostly free mobile analytics market, niche contender Apsalar is pulling its free mobile attribution product and shifting to an all-paid model. “Effective...
Kabam’s No. 2 exec explores the ins-and-outs of monetizing mobile games
Kabam's Kent Wakeford dissects how to think about the complicated matrix of mobile monetization.
Todaself lets app developers launch and monitor ad campaigns with self-service platform
The mobile-ad network now enables companies to optimize ad campaigns for multiple countries.
New App Annie product offers detailed demographics of over a billion app users
For the first time, mobile publishers can quickly assess the demographic profile of their users, compare it to those of their competitors’ apps, and easily make accurate...
DeltaDNA offers discount to indie game studios for its monetization tools
Now indies can get their hands on better analytics and game targeting technology.