VB Insight Archives - Page 11 of 13

AppsFlyer hits 1.8B a year mobile app install run rate, launches agency product

Posted byby GamesBeat
June 12, 2014
2 min

Mobile user-acquisition company AppsFlyer, which is now at a $500 million annual ad-spend run-rate and tracking to deliver almost 2 billion app installs annually, announced...

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2 min

The 32 World Cup countries have 734M gamers & will spend $55B on games in 2014

Posted byby GamesBeat
June 11, 2014
1 min

Newzoo ranked the participating World Cup countries according to how much gamers spend. Let's put it this way: U.S. soccer fans would be ecstatic if the results of the actual competition mirrored global gamer finances.

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1 min

Half-price mobile users: SessionM launches self-serve mobile user acquisition market

Posted byby GamesBeat
June 5, 2014
3 min

Now you can buy users like you buy potatoes — and on sale, to boot. The mobile user-acquisition wars just took a new turn: SessionM...

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3 min

Global game business is booming, but physical store sales may ‘evaporate’ by 2015

Posted byby Dean Takahashi
June 3, 2014
3 min

Market researcher Newzoo makes bold predictions about shifts in gaming, which will hit $102.9B by 2017.

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3 min

A game veteran’s hard lesson on the humane way to shut a startup

Posted byby Dean Takahashi
May 20, 2014
3 min

The death of Alain Tascan's Sava Transmedia game studio shows how to treat your employees in a dying startup.

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3 min

A mobile first: EA and Apple offer digital codes for free gold in iOS racing game

Posted byby Jeff Grubb
May 16, 2014
1 min

This is one of the first examples of Apple providing App Store codes for in-game purchases.

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1 min

How Google can fix the broken app store for indie-game devs — and leapfrog Apple in the process

Posted byby Jason Wilson
May 16, 2014
4 min

However, the new requirement doesn’t really address a core, underlying cause for the practice: broken app discovery. Fortunately for Google, it has a number of means to quickly gain the edge on discovery over Apple. In the process, the search giant can greatly help the independent developer community.

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4 min

Tap Paradise Cove and the importance of art in game narrative

Posted byby Jason Wilson
May 14, 2014
4 min

Pocket Gems shares its experience with how a game's look influenced its story.

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4 min

CEO David Helgason on why Unity has expanded into mobile game-dev services (interview)

Posted byby Dean Takahashi
May 9, 2014
16 min

Unity was at the right place and time when mobile games took off. Now it is expanding into services and game asset sales because it doesn't like to see game developers die.

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16 min

The DeanBeat: If you blinked, you don’t know how big the mobile gaming industry has become

Posted byby Dean Takahashi
May 9, 2014
7 min

The state of mobile gaming based on the speakers at Mobile Gaming USA.

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7 min