VB Insight Archives

ASO Master Class: Distinguishing the growth-killing myths from real industry success (VB Live)

Posted byby GamesBeat
June 4, 2016
3 min

Join noted growth-hacker Oliver Kern, chief commercial officer at Lockwood Publishing and Peggy Anne Salz, author of the VB Insight ASO Practitioner’s Guide, as...

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3 min

ASO master class: Building an ASO routine to scale the charts (VB Live)

Posted byby GamesBeat
May 20, 2016
2 min

ASO isn’t a set-it-and-forget-it practice. In Part 3 of this six-part masterclass, we’ll dispel common myths that keep you from establishing the kind of...

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2 min

Half of all mobile games revenue reportedly comes from only 0.19% of players

Posted byby GamesBeat
March 23, 2016
2 min

Mobile games publishers have to take incredible care when acquiring new users, since the vast majority of them don't buy anything, according to a new report from mobile marketing automation and engagement firm Swrve.

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2 min

Back-end secrets for app store optimization (webinar)

Posted byby GamesBeat
February 2, 2016
3 min

Whether you’re publishing game or utility apps, Yetizen CCO Japheth Dillman says that far too many marketers are neglecting even the most basic optimization strategies. “Ninety-nine...