User engagement is the new user acquisition
SAN FRANCISCO — John Koetsier, vice president of research at VentureBeat, took the stage at GamesBeat 2015 to talk about the changing world of...
Raising the dead: 5 techniques for bringing back inactive players
In the war for the dollars and souls of players in mobile gaming, major publishers fight epic battles. Beautiful women lead troops to battle,...
GrowMobile offers free trial for new mobile app engagement platform
GrowMobile has been tracking billions of events a month for its mobile app marketing platform for a while. Beyond helping companies acquire users, the...
Whally launches new mobile analytics platform that tracks player scores as a sign of engagement
Mobile analytics is all about downloads and app store ranks. One startup feels this focus misses something key — player engagement. And it has...