90% of your mobile users suck (here’s how to fix that)
The solution is two-pronged: an engagement marketing strategy and a systematic retention plan that starts the moment a user installs your app.
100B messages and 500M users say push still works — for messages that matter
Apps that do push well see four times the engagement and twice the retention.
Mobile marketing: Swrve’s new Converser makes your app chattier … and maybe richer
Last month Swrve bought in-app communications startup Converser. Today the mobile marketing automation system is releasing its newly-integrated functionality to the first customers. Converser, Swrve,...
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
Urban Airship partners with analytics service to cut down annoying in-game messaging
Urban Airship partners with GamesAnalytics to better target push notifications and in-game messaging. Apps will now be able to predict which users are likely to respond to prompts to spend money, and which users this will annoy.