Why Berlin’s ad tech startup Applift grew to 200 employees in 3.5 years
You may have heard of the Berlin Airlift. But how about the Berlin Applift? It’s not easy to get a return on your investment...
Upsight pushes further into mobile game monetization with Fuse Powered acquisition
Upsight is on a march to become a one-stop shop for helping mobile game developers make money. And it is taking a big step...
Upsight unveils real-time analytics and marketing platform for mobile and online marketers
Upsight's latest tool lets marketers sort users in real time and target them with marketing campaigns.
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
Upsight sells its PlayHaven ad network to digital marketer Science Inc.
For Upsight, which recently combined two companies in a vertical move, the sale of the ad network represents a shift toward being more horizontal.
$100K revenue via 1 in-app message? Mobile app marketing automation is taking off
How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.
Upsight teams up with Adjust to deliver deeper mobile analytics
Adjust's analytics deliver better mobile attribution, which helps developers make more money.
Upsight gains in quest to be the mobile marketing-analytics service that rules them all
Just two months after announcing a combined offering, the PlayHaven-Kontagent combo is growing its customers.
300M downloads and $600M in revenue say Google is the ‘loser’s choice’ in mobile games monetization
Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google.
Discover the state of mobile gaming in a fireside chat with SGN’s Chris DeWolfe (interview)
SGN is making mobile games, but it hasn't abandoned Facebook as a proving ground for new ideas.