PlayStation rides roughshod over other gaming brands for October TV ad spend
PlayStation has been spending big on marketing, and yet for October, it upped its TV advertising budget for October, spending an estimated $28 million....
How esports can use new monetization models to reach new heights (VB Live)
Money is pouring into esports and companies are taking note. In this special VB Live event, our panel of experts will discuss traditional monetization...
Ubisoft thrives 6 months after escaping Vivendi’s hostile takeover
Just six months ago, Vivendi ended its attempt at a hostile takeover of Ubisoft, the big French video game publisher. And today, Ubisoft exceeded its...
Record $25 billion in deals may be game industry’s Everest
This year’s record $25 billion in game industry deals in over just 9 months could mean we’ve hit the peak of the market, as...
Assassin’s Creed: Odyssey’s debut out-performed Origins
Assassin’s Creed: Odyssey is making money faster than its predecessor, Origins, market researcher The NPD Group said today. Ubisoft‘s Greek open-world game launched on...
For Honor passes 15 million players
Ubisoft announced today that For Honor has reached 15 million players. The multiplayer fighting game launched on February 14, 2017 for PlayStation 4, Xbox...
CryptoKitties explained: Why players have bred over a million blockchain felines
CryptoKitties hit a milestone recently as players have bred more than a million unique virtual kitties in a demonstration of the usefulness or maybe silliness...
Assassin’s Creed: Odyssey embraces hookups, not romance
Romance options in video games are often stiff and boring. Studios like BioWare give players relationships to build and, eventually, consummate. But those experiences...
Google’s Project Stream gets test with Assassin’s Creed: Odyssey
Google has just stepped into the gaming-service arena. The company has revealed Project Stream. This is a test for its cloud-streaming platform. Think about...
Assassin’s Creed: Odyssey review-in-progress — Impossibly dense
For the second year in a row, Ubisoft is launching a new Assassin’s Creed game. Assassin’s Creed: Odyssey is the latest entry in the...