Mnectar raises $1M and integrates with other marketing platforms to reach more app publishers
It has now raised $8M to date for its playable ads.
Retargeting is ‘where the puck is going’ in mobile advertising
A growing portion of mobile marketers' ad spend is going to retargeting existing customers by showing them relevant ads in other mobile apps or sites, like Facebook, for example.
Why Twitter launched Fabric, in 5 devastating charts
Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile...
Ranked: All 32 billion-dollar mobile Internet startups (report)
A little less than two months ago there were 25 billion-dollar mobile Internet startups. In a sign of just how quickly the mobile ecosystem is...
Mobile user acquisition is still a hard slog. Listen to what the experts say about it.
A trio of user acquisition pros answer a bunch of questions about getting quality mobile users.
EA Mobile is launching global user-acquisition campaigns on Twitter
EA Mobile is finding that targeted user acquisition campaigns really work on Twitter.
Gaming art for your new Twitter header: The ’10s
Cool header images of upcoming video games like Watch Dogs, Mario Kart 8, and Star Citizen for your Twitter profile.
Gaming art for your new Twitter header: The ’00s
Jazz up your Twitter profile with header images of hit video games like Halo 2, Shadow of the Colossus, and Resident Evil 4.
Gaming art for your new Twitter header: The ’90s (part 2)
Relive the ‘90s with header images of games like Warcraft: Orcs & Humans, Samurai Shodown, and Final Fantasy VIII for your Twitter profile.
Gaming art for your new Twitter header: The ’90s (part 1)
Make your Twitter profile shine with video game-themed headers of titles like Sonic the Hedgehog, The Secret of Monkey Island, and Mortal Kombat.