Snoop Dogg endorses SOS survival game and smokes blunts on Twitch
The celebrity endorsement is an age-old marketing trick, and it’s one that game developers still use even in an era of social-media influencers. Developer...
Esports One will use AI to help viewers make sense of esports events
Esports One has raised $3 million to provide AI-based analytics for esports fans. The goal is to help solve one of esports’ biggest challenges:...
Esports advertisers need to be fans first, marketers second
Just because New England Patriots star quarterback Tom Brady is good at football doesn’t mean he’s good at Madden. And just because you’re good...
Twitch reaches exclusive Disney deal, swipes at YouTube with prerecorded video tools
Twitch has rolled out a plethora of features in the last few months, such as software extensions and a native raid function, and today, it’s...
Twitch brings in a team of executives to oversee deployment of new features
Twitch is getting a new chief operating officer and some new vice presidents to help it continue to develop and launch community products on...
Overwatch League’s opening day peaked at 425,000 concurrent Twitch viewers
The Overwatch League had its opening day on January 10, hosting the new esports endeavor’s first three matches. At its peak, the Twitch stream...
Overwatch League has an exclusive broadcast home: Twitch (update)
If you plan on watching the Overwatch League when its inaugural season kicks off Wednesday, you’d better be sure to tune into one place...
Twitch will launch its livestreamer game show Stream On in March
Twitch announced today that it’s debuting Stream On, its first game show for livestreamers on its platform. Up to 14 competitors will be asked...
Hey, Alexa: Turn Amazon into the top resource for gamers
Amazon’s Alexa has long had games inspired by Batman, SpongeBob SquarePants, and Jeopardy, but today, as Echo Buttons go on sale for the first time, Amazon...
Twitch will launch NBA minor league game streaming on December 15 — with fan commentary
Twitch has been the place to go to see gamers show off their latest moves in the NBA 2K basketball video game series. Now,...