Esports and fashion? A match made in marketing heaven
When luxury fashion brand Louis Vuitton announced in September it would be partnering with Riot Games’ League of Legends World Championship to design in-game...
How Twitch became huge … but still misses Ninja
Twitch, the Amazon-owned livestreaming service, has made livestreaming and content creators into worldwide phenomena. Fortnite broke out as one of the top battle royale...
Black Friday 2019 gift guide: For Twitch and YouTube creators
Thanksgiving is fast approaching for those of us in the United States, and that means it’s almost time for shopping. The holiday gift-giving season...
Razer Seiren Emote is a USB microphone with feelings
Razer has a new microphone. It’s called the Razer Seiren Emote, and its titular feature is an array of lights that can display various...
Twitch Studio’s streamlined streaming suite hits open beta
Twitch Studio is going into open beta today with the goal of enabling anyone to become a livestreamer. The aim from Amazon’s Twitch division...
Fortnite’s Chapter 2 boosted viewer hours by 31% on Twitch
Fortnite saw a significant increase in hours-watched on Twitch in October, according to data from StreamElements and SullyGnome. As developer Epic Games launched the...
Shroud joins Ninja in livestreaming exclusively on Mixer
Shroud is moving to Mixer. Michael “Shroud” Grzesiek, a popular Twitch livestreamer, has made a deal to broadcast exclusively on Microsoft’s livestreaming platform. Shroud...
Twitch snags chief marketing officer Doug Scott from Zynga
Twitch is announcing today that former Zynga chief marketing officer Doug Scott is joining Amazon’s livestreaming service as its new CMO. He will be...
For Twitch, 2019 is all about the growth of ‘Just Chatting’ streams
Twitch is still the primary destination for live gaming video for most people. But the company is no longer laser-focused on just games. And...
Anheuser-Busch, brand sponsorships, and esports: Jump in, the beer is fine
Joe Barnes didn’t have enough data to know if esports and Bud Light were a good mix. Market watches like Nielsen are paying attention...