Nintendo ads generate 9 out of 10 TV impressions in March-April
Nintendo continues to be a powerhouse for the video game industry when it comes to TV advertising. From March 16 through April 15, Nintendo...
Activision edges out Sony and Nintendo in August’s TV ad spend
Gaming brands upped their outlay on TV advertising in August by 26.66% compared to July, for an estimated spend of $22.5 million. There was...
Game industry TV advertising keeps sliding down
Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from...
2019 game industry ad spend: a quieter year
At iSpot.tv, we found that the game industry spent an estimated $319.6 million on television ads in 2019 (January 1 through December 8), a...
Nintendo continues to dominate TV ahead of triple-A season
Nintendo maintains its hot streak when it comes to the gaming industry’s recent TV ad impressions. the company’s commercials account for over 64% of...
Summer slump continues for game industry TV spend
Gaming brands just reduced spend for the third month in a row, dropping to an estimated $6.2 million in July from June’s $8.7 million....
PlayStation leads game industry TV ad impressions three months in a row
Sony’s PlayStation once again took first place for the most-seen gaming industry commercials, its third time in a row. Meanwhile, Nintendo edged up a...
PlayStation maintains top TV advertiser spot, but Nintendo and Xbox aren’t giving up
As gifting season heats up, consoles have returned to TV in force. Although PlayStation is still far and away the biggest advertiser, both Nintendo...
Two months running, PlayStation dominates first place in gaming industry’s most-seen TV ads ranking
In the last 30 days, Sony-owned PlayStation edged its lead with a third of all industry TV ad impressions, while Nintendo extended its market...
Fallout 4 ads ran nearly 800 times as console games dominated TV ad share in November
Over the past month, console games have dominated TV ad spending, owning all five of the top spender spots in the gaming industry. In...