How Next Games stopped ad fraud in The Walking Dead: No Man’s Land
You could say that a lot of the users in The Walking Dead: No Man’s Land mobile game were zombies. That’s because they just...
$1B in ad spend and 2.1B installs: How Singular helps Supercell, Kabam, Twitter
Localytics does analytics, sure, but also mobile marketing automation. Tune is known for attribution and mobile marketing measurement, but just added marketing automation as well. Tapjoy is an ad network, a mobile user acquisition specialist, does app marketing automation, and more.
Mobile measurement companies greet Facebook’s retreat with relief
SAN FRANCISCO — Facebook made a big policy reversal August 4 on mobile ad user data sharing after it ran into major opposition from its...
Tune confirms acquisition of mobile marketing automation vendor Artisan Mobile, says still open to all
Consolidation is a natural evolution of the space, and it should end up helping developers.
Want to solve for cross-device? Solve multitouch first (and other musings)
TUNE CEO Peter Hamilton talks to VB about multi-touch, identifying high-value customers, re-engagement, and brands versus app developers in the mobile space.
Lowering the cost of paid installs: The essential connection between paid and organic campaigns (webinar)
News alert: paid install campaigns and organic installs are not separate and distinct. And if you’re treating them this way, you’re likely failing to maximize both.
Mobile app analytics: What winning mobile developers use (webinar)
What KPIs matter, what KPIs don't ... and how can you tell the difference? That's just one of the question we'll be answering in a free webinar next week.