Elf Labs launches transmedia business with hundreds of trademarked fairytale characters
Elf Labs is unveiling itself as a new transmedia business built around its ownership of hundreds of trademarked fairytale characters in zombie form. The...
19 games that Candy Crush Saga developer King would like to crush
Whether or not you agree King's recent actions or not, some of these imitators are downright ridiculous.
Did King.com really ‘trademark’ the word candy?
This is upsetting to many people looking at this issue, especially smaller developers, who feel that no company should be able to "trademark" a common word like candy. But it’s not quite that simple.
King: We trademarked ‘Candy’ because ‘our IP is constantly being infringed’
King says it won't go after games that use candy "legitimately."