Lessons in game marketing from the Ubisoft guy whose team just won 27 awards for it (interview)
Ubisoft's Tony Key says that marketers have to be ready for user-generated content and livestreaming.
Humorous ad rules — a $500 trailer scores a million views for Leviathan: Warships
Ubisoft picks up 27 awards for its game-marketing achievements.
Historic epic makes history: Assassin’s Creed III hits 7M sold in a month
The new Assassin's Creed game is the best-selling to date.
Why Ubisoft has eight games coming for the Wii U (interview)
Tony Key, head of sales and marketing at Ubisoft, explains why his company is all-in on the Wii U.
Ubisoft wants Assassin’s Creed fans to stop virtual murdering long enough to vote
Assassin's Creed 3 publisher Ubisoft is partnering with Rock the Vote, a nonpartisan organization trying to get teens to register for the upcoming presidential election.
Game marketers strive to stand out among a sea of social noise
The Game Marketing Summit is where marketers go to fill up on inspiration when it comes to marketing video games to the largest audiences...
Kinect’s first year Japanese sales are disappointingly low
Despite being the fastest selling consumer electronic device of all time , Microsoft’s Kinect gaming device has struggled to make an impact on the Japanese...