Subway Surfers reaches 4B lifetime downloads thanks to TikTok
Subway Surfers, the endless runner title from Sybo, has been downloaded 4 billion times since its 2012 launch. The title was also the most...
Gamesight compares ad networks for PC and console games
Gamesight, an ad tech firm specializing in PC and console games, conducted a research study to definitively answer which marketing channel is most effective...
Flexion targets TikTok influencers on behalf of game developers
Flexion is targeting TikTok influencers for a reliable, low-cost return on user acquisition. The company’s influencer marketing agency, Audiencly, is changing a chunk of...
TenthPlanet unveils two ambitious blockchain games
TenthPlanet, a game studio started by former TikTok gaming leaders, plans to launch some ambitious blockchain games. The company is working on some ambitious...
TikTok launches avatars for creative expression
The TikTok video streaming service is launching its own animated avatars today so people can express their personalities. In doing so, it’s following in...
GamesBeat Summit: Why “gametainment” and brand is the future of game marketing
What do ice cream and games have in common? Not enough. In the consumer packaged goods world, brand is life. But in the game...
Zynga’s Q3 2021 bookings of $668M are up 6% from a year ago
Zynga beat analysts’ expectations today, reporting strong bookings and revenues in the third quarter that ended September 30 thanks to the performance of games...
App Annie: Consumers in 5 countries spend more than 5 hours a day in apps
Consumers in five countries now spend more than five hours a day using mobile apps. And consumers in 12 major markets spend over four...
Playco launches the first third-party game on TikTok: Sway Stories
Playco, a maker of instantly playable games for social platforms, announced Sway Stories for TikTok. The game is a first in terms of third-party...
US Cyber Games and TikTok turn cybersecurity into an esport
Cybersecurity is a big international priority, and to get more people into it, the U.S. government and industry are turning it into an esport....