Ryff lets advertisers place any virtual object into commercials and films Posted byby Dean Takahashi September 13, 2018 6 min Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic... Continue Reading 6 min
Epic Games, Chevrolet, and The Mill blend augmented reality and film Posted byby Dean Takahashi March 1, 2017 5 min Epic Games, visual creation company The Mill, and car maker Chevrolet have created a film that uses the Unreal game engine to blend an... Continue Reading 5 min