Mintegral report benchmarks casual gaming metrics on mobile
Programatic and interactive advertising platform Mintegral has partnered with GameAnalytics and Tenjin to publish its 2024 Casual Gaming Report, giving marketers key insights into...
Tenjin: Privacy-first changes have shifted mobile marketing into a zombified state
A year after Apple shook up mobile advertising, companies are still in a “zombified” state when it comes to effectively finding mobile users through...
Tenjin: Apple’s 2021 privacy cut revenues for 40% of mobile advertisers
Mobile measurement firm Tenjin, which works for numerous indie and mid-size mobile game publishers, said its survey showed that 39% of mobile advertisers, or...
Marketing mobile games is dead. ‘Probabilistically’
By any measure of value, audience size, or growth, mobile is the dominant form of gaming media. Already immensely popular due to its accessibility...
Tenjin raises $2.5 million to figure out the ROI for mobile marketing campaigns
Mobile marketing tech startup Tenjin has raised $2.5 million from China’s NetEase Capital. The San Francisco company combines analytics, attribution, and ad network data aggregation...