IDFA and Apple’s legal battles actually mean 60% larger audiences for game developers
During the “The Apple Ecosystem Challenges” panel, presented by Xsolla at GamesBeat Summit Next, panelists discussed how the changes to the Apple app store...
$100K revenue via 1 in-app message? Mobile app marketing automation is taking off
How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.
Flurry Personas uses analytics to target apps at consumers
Flurry is launching its new service to help app creators build more relevant features, target ad campaigns, and earn more advertising revenue.