We're cheap: Most mobile gamers will share their personal information for in-app rewards Posted byby Jeff Grubb June 19, 2014 2 min People hate in-game ads unless they get something out of them. Continue Reading 2 min
Tapjoy boasts that its mobile video ads attract high-spending players Posted byby Jeff Grubb May 14, 2014 2 min Video ads are taking over app marketing, and at least one game is seeing the best results with Tapjoy. Continue Reading 2 min
Discover the state of mobile gaming in a fireside chat with SGN’s Chris DeWolfe (interview) Posted byby Dean Takahashi March 25, 2014 21 min SGN is making mobile games, but it hasn't abandoned Facebook as a proving ground for new ideas. Continue Reading 21 min
Tapjoy unveils one-stop platform nGen for mobile app monetization Posted byby Dean Takahashi March 17, 2014 4 min One developer has been able to triple user engagement and boost in-app revenue thanks to nGen. Continue Reading 4 min
Mobile publisher finds its gamers are older, make more than $50K, and play while watching TV Posted byby Jeff Grubb March 6, 2014 1 min Tapjoy shares info from a survey of its gamers, and they are older and don't consider themselves gamers. Continue Reading 1 min
Top 10 mobile advertising companies: The VB Index report Posted byby GamesBeat January 21, 2014 1 min Google is in. Facebook is in. So are Chartboost, Flurry, and InMobi. HasOffers, Tapjoy, Millenial, and SponsorPay all also made the cut. The VB... Continue Reading 1 min
Android's revenue per user is higher on Gingerbread OS than on Jelly Bean — and that's potentially a good thing Posted byby Jeff Grubb December 5, 2013 2 min KitKat is the new hotness for Android, but Tapjoy presents evidence as to why developers should focus on older versions of the mobile OS. Continue Reading 2 min
GamesBeat 2013 spotlight: Meet our all-star moderators Posted byby Dean Takahashi October 27, 2013 4 min We'll have a mix of 23 distinguished moderators, including VentureBeat staff, game journalists, mainstream tech writers, and domain experts. Continue Reading 4 min
GamesBeat panel spotlight: How to monetize with alternatives to big spending on user acquisition Posted byby Dean Takahashi October 17, 2013 2 min User acquisition costs are rising. What alternatives work for game companies? Continue Reading 2 min
Tapjoy improves monetization of mobile apps with actionable video ads Posted byby Dean Takahashi September 18, 2013 3 min Nokia to serve as a launch partner on Tapjoy's mobile video monetization. Continue Reading 3 min