How to know if your mobile game is on its way to $1M in revenues
There's something important about the number three in this report.
Tapjoy unveils ‘complete marketing automation and monetization platform’ for freemium mobile apps
The aim is to help mobile developers get the most out of each user.
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
Tapjoy case study claims mobile developers are making more using the company's ad-targeting technology
Hitting players where it hurts, and then alleviating that pain, is helping studios generate higher ad revenue.
Users are slower to adopt iOS 8 out of the gate compared to iOS 7's release
Tapjoy's data shows adoption on launch day is fairly sedate.
Tapjoy: If your in-game ad is intrusive, you're doing it wrong
Tapjoy finds that players, publishers, and marketers can all win by serving up ads at certain times.
Driving mobile consolidation, Tapjoy acquires 5Rocks analytics and marketing automation firm
Tapjoy wants to be a one-stop shop for mobile app services.
Mobile user acquisition is still a hard slog. Listen to what the experts say about it.
A trio of user acquisition pros answer a bunch of questions about getting quality mobile users.
Zynga's former developer-relations boss Rob Dyer joins Tapjoy
Dyer will oversee developer relations at Tapjoy now as its senior vice president.
Tapjoy claims mobile developers can use reward-based ads without losing any in-app-purchase revenue
One studio found that it ended up making 14 percent more total revenue from having both in-app purchases and rewarded ads.