Tapjoy says 50% of mobile gamers prefer free ad-based games
Mobile ad and monetization firm Tapjoy says gamers prefer free ad-based games over pay to play titles and in-app purchases. The company’s survey of...
Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M
IronSource said it plans to acquire mobile advertising and app monetization company Tapjoy for $400 million. The deal is part of an ongoing consolidation...
Millennials game on mobile phones more than anything else, report says
Mobile research firm Tapjoy have released a new report that gives insight into how millennials game. According to their findings, that generation is one...
Tapjoy: U.S. mobile gaming parents are an engaged target for advertisers
Today’s game-playing parents are heavily engaged with mobile games regardless of pandemic conditions, and they did more mobile shopping during the pandemic and plan...
FTC: Tapjoy’s deception settlement has implications for Apple and Google
The Federal Trade Commission today announced it has settled allegations that Tapjoy misled its customers and game developers over rewards promised for completing its...
The app industry’s reckoning with privacy, control, and consumer empowerment
For the first 12 years of its existence, the app industry, like many nascent markets, pursued growth by focusing primarily on investor-pleasing metrics such...
Mobile ad and app monetization company Tapjoy names Jeff Drobick as CEO
Mobile ad and app monetization company Tapjoy announced that Jeff Drobick will take over as president and CEO, succeeding former Disney executive Steve Wadsworth, who...
Tapjoy: App users who engage with rewarded ads are 4.5X more likely to spend
App users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase, according to a new report by mobile...
Tapjoy’s rewarded video ads grew 80% in the past year
Mobile engagement and monetization firm Tapjoy said its ad platform reached about 581 million mobile consumers at the close of the second quarter. The...
6 questions to ask before turning a popular name into a game
For mobile game developers, one look at the top charts on iOS and Android is enough to make you dream of what branded intellectual...