GamesBeat panel spotlight: How to monetize with alternatives to big spending on user acquisition Posted byby Dean Takahashi October 17, 2013 2 min User acquisition costs are rising. What alternatives work for game companies? Continue Reading 2 min
Leanplum creates A/B testing for small mobile game developers Posted byby Dean Takahashi February 13, 2013 2 min Leanplum has raised $825,000 in a funding round for evaluating test cases in mobile gaming apps. Continue Reading 2 min
Closing the loop: How iOS acquisition is about to get a whole lot smarter Posted byby GamesBeat November 30, 2012 2 min Ask any game developer or publisher what keeps them awake at night and chances are you’ll hear the same answer over and over again... Continue Reading 2 min
Mobile-and-social app analytics firm Swrve raises $6.25M (exclusive) Posted byby Dean Takahashi November 12, 2012 2 min Swrve enables game publishers to test different outcomes and see which path leads to the best monetization. Continue Reading 2 min
Activision taps Swrve for mobile game analytics and A/B testing Posted byby GamesBeat July 25, 2012 1 min Activision Blizzard and Swrve are proving that mobile games are as important as those for consoles. Continue Reading 1 min
Swrve’s analytics let you test what your users want (exclusive) Posted byby Dean Takahashi May 22, 2012 2 min Swrve debuted its analytics program last year to give developers real-time feedback on the behavior of gamers. Now it is launching a way to... Continue Reading 2 min
Swrve raises $2.7M for real-time gamer feedback Posted byby Dean Takahashi September 8, 2011 3 min In-game advertising is an untargeted mess, and one startup, Swrve, aims to fix it. Google knows exactly when to hit you with an ad... Continue Reading 3 min