Swrve Archives - GamesBeat

Half of all mobile games revenue reportedly comes from only 0.19% of players

Posted byby GamesBeat
March 23, 2016
2 min

Mobile games publishers have to take incredible care when acquiring new users, since the vast majority of them don't buy anything, according to a new report from mobile marketing automation and engagement firm Swrve.

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2 min

Swrve’s predictive marketing boosts mobile gaming play by 28%

Posted byby Dean Takahashi
August 5, 2015
2 min

A new service could help your mobile game hold on to players — and make more money. Swrve unveiled its predictive marketing for games...

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2 min

Mobile marketing automation: How big brands are engaging customers on mobile

Posted byby GamesBeat
May 20, 2015
2 min

The technology is so new that only about one percent of the apps on the major app stores are using MMA -- but it's the most successful one percent.

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2 min

In mobile games, 60% of revenues come from 0.23% of players

Posted byby Dean Takahashi
April 9, 2015
2 min

The top 10% of payers in a game contributed 64% of revenues in a month.

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2 min

Mobile marketing: Swrve’s new Converser makes your app chattier … and maybe richer

Posted byby GamesBeat
March 17, 2015
2 min

Last month Swrve bought in-app communications startup Converser. Today the mobile marketing automation system is releasing its newly-integrated functionality to the first customers. Converser, Swrve,...

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2 min

Mobile marketing automation: 1.5% penetration now, could triple in 2015

Posted byby GamesBeat
January 15, 2015
3 min

Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.