Unity’s Supersonic rolls out more accurate A/B testing
Supersonic, a division of Unity, has announced enhancements to its platform to equip game developers with better A/B testing. A/B testing lets game devs...
IronSource launches ad-based game studio Supersonic Games
IronSource has long helped games and apps become more popular through its ad monetization tricks. But now it’s going into publishing and development with...
After IronSource merger, Supersonic unveils combined ad monetization for mobile apps
Just in time for the Game Developers Conference, ad tech firm Supersonic is rolling out a new combined product that will make ad monetization...
IronSource confirms merger with mobile monetization firm Supersonic
Israeli tech firm IronSource has confirmed that it is merging with Supersonic, which specializes in user acquisition and in-app monetization for mobile apps and games. The aim is to...
5 ways to accelerate app monetization with rewarded video
The mobile advertising system has exploded — but it’s also left many overwhelmed and confused. In this series titled “Maximizing Mobile Ad Monetization” and presented by Supersonic, publishers...
Israel’s IronSource reportedly in talks to merge with mobile monetization firm Supersonic
Supersonic specializes in rewarded video ads for games and apps. We hear a deal is not yet complete.
Supersonic launches super-simple rewarded video ad placement tech, gets 25% first-day adoption
If you’re a mobile game publisher, rewarded video is an extremely important revenue stream. It’s also challenging to integrate into your game mechanics. To...
6 steps for exceptional mobile user acquisition
The reality is if you build it, they are not guaranteed to come. Getting people to use your app (not just install it) ultimately determines whether you have a success or just another dud.
The what, why, and how of mobile ad mediation
Mobile ad mediation gives developers deeper control over how, when, and to whom ad inventory is sold -- all of which helps overcome saturation and competion. And improves monetization.
10 mobile advertising trends for 2015 and beyond
Today, mobile devices outnumber people. Ad dollars, once cemented in TV and print, are funneling into our handhelds by the billions. Mobile web traffic now even surpasses that of desktop’s globally.