SpongeBob gets ready for Super Bowl LVIII with Roblox and Gamefam
Gamefam announced last week that it was partnering with the NFL on a special activation: A SpongeBob-themed Super Bowl event within several of its...
NFL Tuesday Night Gaming: ‘crown jewel’ of Enthusiast’s services
Brands understand that gaming is a powerful opportunity to cultivate the next generation of fans, but finding the right way to reach their target...
Limit Break’s Super Bowl ad will give away thousands of NFTs to gamers
Limit Break plans to give away thousands of free-to-own non-fungible tokens (NFTs) in its DigiDaigaku Dragon series. Headed by Machine Zone founders Gabe Leydon...
Roblox to hold NFL Super Bowl concert starring Saweetie
The National Football League (NFL) announced today that it plans to hold a virtual Super Bowl-style concert within Roblox. The event, backed by Intuit...
Apple is prioritizing AR — and that’s a good thing
Until recently, it was easy to dismiss augmented reality as at best a luxury add-on to cellphones, at worst a gimmicky marketing stunt. From...
Do game marketers hate the Super Bowl? GamesBeat Decides
On Sunday afternoon, a few hours before the Super Bowl, I went through my email in search of any reference to Super Bowl LII....
Will the Patriots’ VR training help them win the Super Bowl?
When Super Bowl 51 (pardon me, “LI”) hits TV screens nationwide, Fox viewers will be treated to unique, immersive glimpses from the field, using...
Super Bowl Showdown: Is esports or the NFL a better career choice?
Today is Super Bowl 50, and about 120 million people are expected to watch the Denver Broncos square off against the Carolina Panthers. That’s...
Supercell dreamed up that $9 million Clash of Clans Super Bowl ad in a hot tub
The most-viewed Super Bowl ad was about thanking the players, not monetization or user acquisition, says Supercell's Jimmy Lee.
Liam Neeson’s Clash of Clan’s spot is the most viewed Super Bowl ad on YouTube
The "Taken" star's ad has more than 30 million views on Google's video platform. That's more than sad dogs, Kim Kardashian, and Kate Upton.