Rockstar cofounder Jamie King joins Leap as adviser
Leap is a next-generation sports-discovery and endorsement platform. And today the company said it has appointed Rockstar Games cofounder Jamie King to serve as...
How NBA 2K is introducing the next generation of sports fans (and brands) to ESPN
In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a variety of...
The digital displacement of sports fandom
According to the “Navigating the next generation fan: How football is social” report, 64 percent of young sports fans find social-based coverage more engaging...
ProBeat: I can’t wait to watch TV on Facebook
Facebook this week announced Watch, a new tab dedicated to watching (oh, my, how clever) shows on the social network. This isn’t the first...
Pokémon Go rivals Rio Olympic Games in popularity
RIO DE JANEIRO (By Anthony Boadie for Reuters) — Forget beach volleyball, soccer or tennis, not to mention the steeplechase or discus. Pokémon Go is challenging...
How marketers tap sports fans in connected stadiums
Marketing to sports fans has changed a great deal over the last few years, and marketers face new challenges to bring fans into stadiums....
Backyard Sports returns on mobile platforms — and now works with real basketball hoops and more
Backyard Sports, the children’s sports video game series that began back in 1997, comes to mobile for the first time, moving the long-running console and PC franchise into the $25 billion dollar mobile game market.
Daily fantasy sports game startup DraftKings buys rival DraftStreet
Both DraftKings and previously IAC-owned DraftStreet allow people to participate in daily fantasy sports competitions where they can win real cash prizes that range in value from pocket change to $1 million. The services offer fantasy competitions that primarily focus on baseball, football, basketball, and hockey.
Daily online fantasy sports become real as DraftKings closes $24M round
DraftKings has paid $50 million out in 2013 to thousands of winners.
Beyond Madden: Microsoft, ESPN, and NFL turn the Xbox into a football box
The Xbox 360 and Xbox One have new ways for you to dig into your fantasy football teams, pro football, and other sports.