IronSource acquires ad measurement firm Soomla
IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla. Terms of the deal were not disclosed....
Soomla: Facebook provides the best value among mobile ad networks
Mobile ad measurement firm Soomla said in a new report that the Facebook Audience Network provides the best value to mobile publishers in its...
Soomla: Some game ads can cause a mobile app to lose 3 times more users
Churn is a dirty word in mobile apps and games. It refers to users who don’t come back. And mobile gaming analytics firm Soomla...
Soomla: Top 20% of mobile users account for 80% of ad revenue
The top 20 percent of mobile users contribute at least 80 percent of the advertising revenue for mobile apps, according to a report by...
Players who buy once are six times more likely to buy again in mobile games
Mobile gamers who make one purchase are six times more likely to make another one, according to analytics and in-app purchase company Soomla. That’s...
Soomla raises $5.5M to help game developers catch ‘whales’
Soomla gets game developers to share anonymized user data so that every game studio can benefit.