Big-name blockbuster exclusive video games are crucial to any platform or ecosystem. But are they the most important determining factor in the success of...
Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period....
Sony CEO Kenichiro Yoshida spelled out the Japanese company’s plans in video games during a speech at Sony’s corporate strategy meetings related to its...