Zynga’s Don Mattrick and Clive Downie describe their strategy for 2014 and today’s results (excerpts)
Zynga's new leaders say they'll target the racing and "people" game categories with new acquisition.
Updated: Zynga to finally shut down one of its oldest games, YoVille
Fans of YoVille aren't going quietly, and they're lobbying for Zynga to save the game.
Holiday helping: Zynga’s Farmville players raise $1M in 20 days to feed the hungry
Zynga's players purchased holiday-themed items to help pay for 9 million meals.
Mediabrix’ in-game ads are generating $200 CPMs — 180 times more than traditional ads
Mobile and social gaming ad platform Mediabrix says it’s found the key to monetize games — it’s those “breakthrough moments” when you beat a...
Mobile gamers are quicker to drop cash on social games than players on the web
Men and women, meanwhile, average about the same amount of time playing social games over a two-month period.
The real driving forces behind hardcore social games
Konstantin Sashchuk is general manager of Plarium’s Kharkov Studio. Developing a great free-to-play hardcore social strategy game isn’t easy. It has to appeal to an...
Facebook names its top games of 2013
Facebook names hidden object game Criminal Case as the year's best.
Strategy game maker Kixeye sets up customer support in Portland
The move could jumpstart a fledgling game industry in the Silicon Forest, as Portland is known. The region is home to plenty of chip makers such as Intel and hardware companies such as Hewlett-Packard, but it has a tiny presence in the expanding game industry.
Zynga’s share price up 10% after a ‘less terrible than expected’ third quarter
Despite the jump, Zynga hasn't convinced analysts that it's on the path to profitability.
MediaSpike reaches 20M monthly users with product placement in social-mobile games
The game product placement firm also hired two digital advertising industry leaders.