Esports advertisers need to be fans first, marketers second
Just because New England Patriots star quarterback Tom Brady is good at football doesn’t mean he’s good at Madden. And just because you’re good...
Why esports is still about Razer and Red Bull, not Pepsi and Arby’s
NBC Sports announced recently that it will spend millions to broadcast Rocket League this summer, a vehicular soccer game developed and published by Psyonix,...