Snap shows off new Snapchat AR experiences
Snap CEO Evan Spiegel unveiled a number of augmented reality experiences for Snapchat consumers at the fifth annual Snap Partner Summit 2023 today. While...
Snap AR rolls out raytracing for Lens Studio developers
Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects...
HiDef partners with Snap to make Bitmoji dance game
HiDef, a game studio founded with diversity in mind, has teamed up with Snap to develop a Bitmoji-based dance and music social game. The...
Snapchat games have reached more than 200 million people
Snap said that the company’s Snapchat games have reached more than 200 million players in the past two years, up from about 100 million...
Gismart launches Crazy Run as latest of multiple games for Snapchat
Gismart has signed a multigame crossplatform partnership with Snap to make games for Snapchat. And Gismart is kicking it off with the launch of...
Singular: TikTok and Apple Search Ads are hooking mobile users
Google and Facebook still dominate the mobile ad networks, but TikTok and Apple Search Ads are rising stars, according to measurement Singular‘s 2021 ROI...
Unity teams up with Snap to extend the reach of its ads and game engine
Game engine maker Unity has teamed up with Snap to extend the reach of its ads and technology platform. The deal will extend the...
Snap launches Bitmoji Paint to let hundreds of people paint on a shared canvas
Snap is launching a new game inside of Snapchat called Bitmoji Paint, where hundreds of players can come together simultaneously to contribute to one...
How data is making game creative perform more powerfully than ever (VB Live)
Presented by yellowHEAD With data, you can optimize game creative in more ways than ever before. In this VB Live event, GamesBeat, yellowHEAD, Zynga,...
New data analysis tools are amping up game UA creative testing (VB Live)
Presented by yellowHEAD Creative is the key to user acquisition for game developers, and data is the key to optimizing for your target audience,...