Customer loyalty is key to gaining a share of the in-app purchase riches
In-app purchases are predicted to dominate the mobile-app market in the next few years. Revenue from in-app purchases, worth $970M in 2011, is expected...
EA continues to target freemium market – offering $60 rides on Theme Park iOS game
In an attempt to further monetize its iOS gaming portfolio, Electronic Arts is releasing a freemium version of the popular real time strategy game...