Salesforce.com Archives

Mobile marketing: Swrve’s new Converser makes your app chattier … and maybe richer

Posted byby GamesBeat
March 17, 2015
2 min

Last month Swrve bought in-app communications startup Converser. Today the mobile marketing automation system is releasing its newly-integrated functionality to the first customers. Converser, Swrve,...

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2 min

Mobile marketing automation: 1.5% penetration now, could triple in 2015

Posted byby GamesBeat
January 15, 2015
3 min

Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.

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3 min

Behind the top mobile ad publishers: Facebook, Google, Pandora and Twitter

Posted byby GamesBeat
June 28, 2013
11 min

After years of false starts, 2013 has become the year of mobile advertising.

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11 min

Detroit start-up LevelEleven zeroes in on gamifying the sales process

Posted byby Dean Takahashi
October 30, 2012
3 min

The app for gamifying sales was so successful that it led to spinout.

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3 min

GamesBeat weekly roundup: Dragon Age III, Borderlands 2, and the BioWare doctors retire

Posted byby GamesBeat
September 21, 2012
2 min

If you follow VentureBeat but don’t regularly check our GamesBeat site, here’s a list of the best video game stories we ran over the last seven days that you may have missed.

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2 min

How Activision uses Salesforce.com for engaging with (complaining) gamers

Posted byby Dean Takahashi
September 19, 2012
2 min

Salesforce.com chief executive Marc Benioff relates how his company transformed the social support infrastructure at Activision Blizzard, the publisher of the Call of Duty games and an enterprise with $4.8 billion in annual sales.

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2 min

Bunchball’s sales gamification 2.0: Easier to learn, easier to customize

Posted byby Dean Takahashi
September 19, 2012
2 min

Bunchball has upgraded its Nitro gamification for Salesforce.com, making it easier to use and customize.

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2 min

Badgeville gamifies Salesforce.com to make salespeople more productive

Posted byby Dean Takahashi
September 18, 2012
2 min

Badgeville is gamifying sales teams with a new app for Salesforce.com.

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2 min

Bunchball gamifies Salesforce.com and launches game widgets

Posted byby Dean Takahashi
August 24, 2011
2 min

Bunchball is trying to “gamify” every web site in the world via tools that make sites more game-like. Its new Nitro for Salesforce.com uses game-like...

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2 min