G4 comes back from the dead with video network for gamers
G4 is undead. The network for gamers is returning today to broadcast programming with a series of gamer culture shows on Verizon FIOS, Cox,...
How Machinima plotted its strategic rebranding across platforms
Warner Bros.’s digital video site Machinima rebranded this week as it makes a bigger push to expand beyond its YouTube roots to all the new platforms...
Machinima rebrands as it takes gamer culture videos to new video platforms
Warner Bros. bought digital video site Machinima in 2016, and today the division is announcing a rebranding with the goal of turning it into...
Warner Bros. names game veteran Russell Arons as Machinima boss
Warner Bros. has named Russell Arons as the general manager of Machinima, the digital video entertainment company that Warner acquired in November. Arons was...